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Our family owned store has been serving the White Lake community for 108 years. Currently owned and operated by the fourth & fifth generations, we strive to provide our customers with the highest quality of products, at a fair price, accompanied by excellent service. We've got all you need to enjoy your time on the water. Stop in and see us today!

At our retail location you can expect to find a huge selection of bait and tackle, a fully stocked ship store and displays of premium products designed specifically for waterfront living.

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Marine Service

Our technicians specialize in 4-stroke outboard motor repairs, maintenance and re-powers. We do not work on 2-stroke engines or anything more than 20 years old. This is for the simple fact that more modern engines burn cleaner and have less of an impact on the health of our lakes and rivers.

We have partnered with Great Lakes Yacht Systems to offer services related to your chart plotter, radar, autopilot, onboard power systems, lithium batteries, etc.

Call Jordan Permoda at (269)267-4604 with questions about electronics and onboard power systems.

Home of Dominator Sport Fishing Charters
               & KAC Boat Rentals

With Dominator Sport Fishing Charters experience the thrill of fishing on beautiful Lake Michigan aboard a 252 WellCraft Coastal perfect for smaller groups. Targeting the mighty King Salmon, but may also catch Coho Salmon, Lake Trout, Brown Trout, and Steelhead.


To Schedule with Dominick call (231) 750-5824

KAC Boat Rentals is a great way to get out on White Lake and enjoy the lake life for the day. KAC offers different pontoons to fit your boating needs.


To Schedule with KAC call (231) 747-0591

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Docks & Lifts

We have partnered with Waterfront Brands, Inc. to bring you the highest quality waterfront products by ShoreMaster, PolyDock and HydroHoist. But our service doesn't end after the initial sale. We also offer maintenance, repairs and seasonal installation and removal of every dock or lift system we sell.

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